There was a time when social media platforms like Facebook and Twitter were purely a means for facilitating social interactions. Today, they have transformed into platforms that shape public opinion. They are popularly used by internet marketers to improve a brand’s personal connect with its target audience. The strategic use of social media has allowed plenty of businesses irrespective of their size to reach out to a wider audience. It has allowed businesses to take their brand message directly to their customers. This is what makes social media so special.
But with most businesses using social media to improve their ROI, which are the social media tactics you can use to give your business’s profits a push in the right direction.
Let’s take a look:
Keep Exploring Newer Avenues For Engagement
Get creative as far as the engagement of target audience is concerned. Make sure you share content that is user driven, from blog posts to videos and from infographics to solutions for their problems. Anything and everything that you think your target audience will find useful should be used as a means of engaging with them. Consumers today want to interact with brands that they might consume, and want an opportunity to do so. Make sure you give them that opportunity.
What you essentially must do with social media is try and create an environment for social interaction. Think of your social media presence as a means of getting to know more about your business’s existing and potential customers. Understand them, identify their needs, and engage with them by providing a solution for their needs.
Use Social Media as a Direct Ordering Channel
Internet users spend a substantial amount of time on social media. Rather than go to your business website to order a product or a service, they will find it immensely preferable if you were to use your business’s social media profile as a direct ordering channel. There are companies who’ve been using platforms like Twitter for this purpose and have experienced a substantial increase in their sales and market share. What you’re essentially doing is offering a more personal and a direct way of enabling a target customer to buy a product or service, your business is selling.
Authenticity is the Key
On social media you got to be who you are. The reputations of brands can be made and unmade on social media. If you are transparent about what your brand brings to the table, your audience will appreciate you all the more for it. Do not be something you aren’t; faking it will not help your presence deliver the returns you are looking for.
One of the ways of leveraging your social media presence is by interacting with brand influencers, and taking their help to market your product. They will only put their reputation on the line if they believe in your brand.
Another benefit of using social media is that it helps you turn your customer into brand advocates. This is not possible without delivering on all the promises that you make about your brand. If your customers have a question about your brand and its product, answer it truthfully; if they are making a sensible suggestion for brand improvement, make sure you implement it.
Your social media presence cannot work without you being honest about the intentions of your brand.
Explore, Explore, Explore
Social media gives you the leeway to experiment and take risks and as they say nothing ventured, nothing gained. So, keep working out different tactics to grab the attention of your brand’s audience on social media. There are plenty of ways you could do this.
For e.g. you can bring an important issue into prominence through your social media presence and work towards ensuring a lot of significant discussions take place around this topic. In such cases, people who aren’t a part of your target audience demographic might end up on your timeline to contribute their insights to this discussion. This means more visibility for your brand and a better reputation, which in turn can lead to improved profits.
This is just one of the different ways you can explore to improve the reputation and significance of your brand. As a business owner, you should strive to get both a direct and indirect benefit of your social media presence.
The key to using social media is the fact that you need to be well aware of what you want to do with it. Do you want to reach out to a wider audience? Due you want to improve brand reputation? Do you want to sell product and services? Or you want to achieve something else with it? At the end of the day, your objective is to improve the profitability of your business and the answer to these questions will help you choose the right social media tactics to achieve the results you are looking for.