We can read your mind—SEO is at best an arcane science, and at worst a kind of snake oil sold by charlatans at a state fair. We get it. Heck, we’ve been there! Search Engine Optimization in Houston and beyond is a very misunderstood trade, and we feel that we need to set the record straight.

At the end of the day, SEO is all about advancing your ranking on the top search engines such as Google, Yahoo and Bing. There are smart ways and not-so-smart ways of going about this. Our approach takes into account a mixture of tried and true methods based on search engine algorithms, constant monitoring and plenty of good old fashion elbow grease. These three virtues, when done right, will greatly increase your standing on organic searches.

But you don’t want an increase to page 10 of Google. In fact, when was the last time you looked at page 10 of the Google searches, let alone page 100, or page 1000? We’ll have to do better than that! And as a matter of fact, we do! This is where our expertise comes in, a mastery honed by years of work in the SEO market in Houston. When you hire EZQ Consulting, we develop a core SEO platform through:

• Constant Upgrades: Google, Bing and Yahoo algorithms can change at any minute, and so can key aspects of your target market. That means the team at EQZ must be monitoring trends and preferences on the net, which help us keep up to date on the demands of the niche you cater to.

• Meta Tag Additions: Meta tags and other behind-the-scenes SEO techniques are used to help search engine “spiders” identify what your site is about and rank it accordingly. We research critical keywords and put them in positions where the spiders can more readily document them.

• Link Building: The more people link and share your site, the more your ranking advances. Many of these techniques are seen as “unethical” by some of the SEOs in Houston. Don’t worry—we don’t dabble in the Dark Arts…much. Muwahaha!

• Keywords: Keywords help those aforementioned spiders document your site, and their placement can determine rank. However, we will never jeopardize excellent content for a keyword!

These are just some of the strategies we use to help push your website up the ranks. But at the end of the day, our methods work because we perform ongoing research using the most advanced monitoring tools. We find out what works and what doesn’t work, and the results, well, the results speak for themselves! Just see the many testimonials we have on our site.

You’re company deserves to get noticed. With EZQ Consulting, now you can.